Athlete training under a structured performance nutrition programme
Accepting New Clients — August 2026

Nutrition built on numbers, not guesswork.

Performance nutrition consulting for athletes and serious trainees who are done with generic meal plans. We measure, program, and adjust — until your body composition and your training both move in the right direction.

1,400+
Clients coached since 2016
94%
Hit their 12-week target
9yrs
Clinical & sports practice
Client Client Client Client
1,400+
Athletes coached
Run Your Numbers Free
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Board-Certified Sports Nutritionist
CISSN Credentialed
MS Human Nutrition
Evidence-Based Protocols
01 — Services

Six disciplines. Every engagement starts with the same measured baseline; what changes is how much programming sits on top of it.

What we actually do, line by line.

No packages of vague "support". Each service has a defined input, a defined output and a defined review cycle.

01

Body Composition Assessment

A repeatable baseline: seven-site measurement, circumference mapping and a realistic rate-of-change projection you can hold us to.

  • 7-site protocol
  • Lean vs. fat mass
  • 12-week model
02

Custom Macro Programming

Calorie and macronutrient targets from measured expenditure, revised every two weeks against your real weight trend.

  • Training / rest splits
  • Protein schedule
  • Biweekly recalibration
03

Performance & Training Nutrition

Fueling matched to your session structure — pre-, intra- and post-training intake built around the demands of your sport.

  • Carb periodization
  • Hydration strategy
  • Recovery windows
04

Fat Loss Coaching

Structured deficits that protect lean mass and training quality, with planned breaks — because the week-six plateau is scheduled, not accidental.

  • Deficit sizing
  • NEAT targets
  • Plateau protocol
05

Competition Prep & Peak Week

Contest and event preparation: water and sodium management, carbohydrate loading and a timeline rehearsed well before the date.

  • Prep timeline
  • Peak week
  • Reverse plan
06

Supplement Protocol Review

An honest audit of your stack. We sell nothing and take no commission, so what's left after the cut is what the evidence supports.

  • Evidence grading
  • Dosing schedule
  • Third-party tested
02 — Method

Three failure points, removed by design.

Whole food ingredients arranged for a structured nutrition plan

Most plans fail for reasons that have nothing to do with willpower.

They're built on population averages, never adjusted, and abandoned the moment life gets complicated.

  • 01Measured, not estimatedYour targets come from your own expenditure data and weight trend.
  • 02Adjusted every two weeksMetabolism adapts. Your numbers change with it, on a fixed cycle.
  • 03Built around your actual weekIf the plan can't survive a Wednesday, it isn't a plan.
  • 04Training-awarePerformance holds while composition changes.
03 — Process

First call to steady progress. No lock-in before you know what you're getting.

Four steps, in order.

01

Discovery Call

Twenty minutes on your goals, training history, medical background and what has already failed. No cost, no obligation.

02

Assessment & Baseline

Body composition, measured expenditure, dietary recall and a full lifestyle audit. Everything gets a number.

03

Your Programme

Delivered within 48 hours: calorie and macro targets, meal structure, training-day splits and a supplement shortlist.

04

Review & Adjust

Biweekly check-ins against real trend data. We change the plan when the data says to — not on a feeling.

Athlete reviewing training and nutrition metrics
04 — Free Tools

Know your numbers before you spend a dollar.

Five calculators, no signup, no email wall. Same equations we apply in a paid assessment — the difference is that we then interpret and adjust them for you.

01 / Reach1,400+Clients coached
02 / Speed48hPlan turnaround
03 / Rating4.9Average client rating
04 / Coverage50States served remotely
05 — Pricing

Month-to-month. Cancel any time with 14 days' notice. No auto-renew traps.

Transparent pricing, published in full.

Every package includes the full assessment. Nothing is quoted "on application".

Entry

Kickstart Assessment

One deep-dive session with a written plan. No ongoing commitment.

$149one-time
  • 90-minute 1-on-1 consultation
  • Full body composition assessment
  • Personalized calorie & macro targets
  • Written 4-week starting plan
  • Supplement audit
  • Ongoing check-ins
  • Plan adjustments
Competitive

Elite Athlete Program

For competitors and high-volume trainees with event deadlines.

$549/ month
  • Everything in Performance Coaching
  • Weekly 1-on-1 video sessions
  • Competition & peak-week protocol
  • Carbohydrate periodization plan
  • Travel & event-day fueling scripts
  • Direct messaging, same-day response
  • Coordination with your coach or physician
+ Prepay 3 months, save 10% + Prepay 6 months, save 15% + Student & military discount on request
06 — Results

Individual experiences, used with permission. Not a prediction of your outcome.

What changed for them.

★★★★★
"I'd been stuck at the same weight for eight months while training five days a week. Turned out my protein was 60g short and I was underestimating my oils by 300 calories a day. Down 21 pounds in fourteen weeks and my squat went up."
DRDaniel R.Powerlifter · Denver, CO
★★★★★
"The biweekly adjustments made the difference. Every other plan I'd tried was a static PDF. Here the numbers actually moved when my body did, and someone explained why each time."
MKMaya K.Marathon Runner · Austin, TX
★★★★★
"I travel about 15 days a month for work and had written off ever eating properly. The plan was built around airports and hotel gyms from day one. First programme I've ever actually finished."
JTJames T.Consultant · Chicago, IL
★★★★★
"The first consultation was the first time anyone had asked what my job schedule actually looked like before writing me a plan. That single question changed everything."
SLSarah L.ICU Nurse · Phoenix, AZ
★★★★★
"Three of the five supplements I was on got cut on day one, which paid for a third of the coaching fee straight away. I appreciated being told what wasn't worth buying."
RMRyan M.CrossFit Athlete · Seattle, WA
★★★★★
"They coordinated directly with my endocrinologist before touching my plan. That level of caution is rare and it's exactly why I trusted the rest of the process."
PNPriya N.Triathlete · Boston, MA
07 — Journal

New article every week. No hype, no affiliate links.

Evidence, translated into practice.

08 — Questions

Still unsure? The discovery call is free and answers the rest.

Before you book.

No. Roughly half our clients are recreational trainees who simply want their nutrition handled properly. The methodology is the same — measure, program, adjust — whether you're preparing for a meet or trying to lose twenty pounds while lifting three times a week.
Both. In-person assessments run from our Austin office; everything else works equally well over video. We currently coach clients in all 50 states remotely, and remote clients get the same assessment depth using guided self-measurement.
Only if you specifically want one. Rigid meal plans have poor long-term adherence, so the default is a target-and-structure approach: calorie and macro targets, a meal framework, portion guidance and a food list — then you build meals you actually enjoy inside those boundaries.
Measurable trend change typically appears in weeks two to three, and visible change around weeks six to eight. Sustainable fat loss runs about 0.5–1% of bodyweight per week. Anyone promising faster than that is either selling something or costing you muscle.
We work alongside your physician, not instead of them. If you have a diagnosed condition — diabetes, thyroid disorder, cardiovascular disease, an eating disorder history — we ask for medical clearance and will coordinate directly with your care team. This service is not a substitute for medical treatment.
You'll get a confirmation with a reference number immediately, and a reply within one business day proposing two or three times for your discovery call. There's no payment required until after that call.
09 — Next

Ready to stop guessing?

Twenty minutes, no cost, no obligation — and you'll leave with at least one thing to fix regardless of whether you work with us.

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